AdMob report shows Palm web use up more than 20% | webOS Nation
 
 

AdMob report shows Palm web use up more than 20%

by Derek Kessler Sun, 01 Nov 2009 5:43 pm EST

Palm Pre Rocket

It should come as no surprise that web usage from Palm devices is up, as the Pre us a much more competent web device than older Palm OS and Windows Mobile devices. The surprise, however, is that web use from Palm owners in the US was up in September from August by 22%. The numbers come from a monthly report by AdMob, which shows that Palm’s share of mobile internet traffic jumped from 4.1% in August to 5.0% in September, even while global smartphone traffic dropped approximately 3%. Worldwide, Palm’s share of mobile traffic increased from 1.9% to 2.4%.

The biggest draw of mobile web traffic remains the iPhone OS (iPhone and iPod Touch), accounting for 28.1% of US traffic, though that is a drop of 5% share from August. September’s biggest gains came from HTC, with the manufacturer gaining 1.9% more of the mobile web market and the #3 spot in top handsets with the Dream (otherwise known as the G1 on T-Mobile) at 5.5%. The Pre is placed 5th with 4.1% of US traffic, and increase 24% over August.

Palm devices account for more than 40% of the traffic on Sprint’s network, presumably drive almost entirely by the Pre. A sliver of the traffic on both AT&T and Verizon also comes from Palm devices, though it is a barely noticeable in comparison to the dominant devices on each network (Apple on AT&T, HTC on T-Mobile, and Research in Motion on Verizon). The widely varying numbers between the US carriers demonstrate the effects of exclusivity agreements, while AdMob’s stats for India, Indonesia, the Phillipines, and South Africa show much less variation (and much more Nokia).

There are some caveats to note from AdMob’s statistics. First and foremost is that their numbers are derived from web ad requests (i.e. a user loading a page with an AdMob-sourced advertisement on it). AdMob also is an ad provider and thus may not provide a balanced view of the smartphone space - until recently AdMob focused very heavily on advertising targeted at iPhone users and the websites they frequent. With more manufacturers releasing devices capable of full web browsing the Apple-bias in the numbers may be blunted. Either way, skewed numbers or not, they still show Palm making gains months after the Pre’s launch.

Thanks to Miles for the tip!